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The signs and graphics can be seen across a busy floor but at the same time are unobtrusive, making navigating a shop with multiple levels straightforward. No room is left for way finding doubt and the system has been adopted across the chain

Best In-Store Communication
Boots

The Brief:

  • Improve the instore navigation to support the strategic goal of ‘GET IN, GET IT,GET OUT’.


  • Stores lack High Street impact.


  • Customers have trouble finding departments and products, which is exacerbated by the frequency of layout changes.


  • Define the Customer Journey to provide an easy shopping experience and enable customers to purchase all the items they came in for.

The Results:

  • Customer and RNIB qualitative and quantitive research was positive.


  • Won ‘Best In-Store Communication’ award from Retail Interiors.


  • Departmental and Category signage are on a magnetic system for flexibility.


  • Capital costs were reduced by between 40% and 90% of the existing specification.
Boots
Boots

‘Dana and her team brought ‘customer first’ thinking to our store development strategy’

David Kneale
COO

Boots