Dana Armstrong Consulting logo
Boots Close Window

‘Boots Oxford Street store is a tour de force in making a mid - market proposition look and feel upscale and succeeding at almost every level from instore communication and navigation to bespoke merchandising units. This store provides a centre of excellence, elements of the new design are already being rolled out across the chain.’

Best UK Retail Interior

The Brief:

  • Limited investment over a number of years had led to a poor store experience.

  • The larger stores account for a significant proportion of the Group’s profits.

  • Customers trust Boots, but shop elsewhere. Make Boots a ‘Destination’.

The Results:

  • Clear Destinations for Health & Beauty. With friendly skilled consultants provide expert customer care.

  • Won ‘Best UK Retail Interior’ award from Retail Interiors.

  • Emphasis on the exclusive Boots products, providing compelling reasons to go to Boots.

‘I am really excited to be part of this fantastic new store. Everything from the layout of the store to the products we will stock has been designed with our customers in mind; and our mission is to provide great service to every single customer who comes through our doors’

Sarah Cameron
Store Manager