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‘‘Dana has an ability to develop design solutions that appeal aesthetically but also focus on customer impact, practicality of operation, fitness of purpose and cost effectiveness; a compelling combination.’

Ian Mcleod
Managing Director

The Brief:

  • Develop an Australian retail proposition that connects the store team and customers in an innovative yet familiar retail environment which builds long-term trust and loyalty.

  • Fundamentally shift consumer perceptions of the fresh food shopping experience within a supermarket, thus negating the reasons to shop elsewhere.

The Results:

  • Sales increased by 40%.

  • Fish counter sales exceeded $59,000 in week 1.

  • New ‘focus areas’ of confectionery and papershop sales up 50% against control group.

  • Health & Beauty sales up 29% against control group.