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‘Dana understood the need to refresh our format without fundamentally changing our proposition. Her experience and sensitivity enabled her to select the right partners to work with our internal team and to manage the project to a successful conclusion.’

Matt Davies
Pets at Home
Chief Executive,
Pets at Home

Acquired by KKR, this highly successful specialist retailer wanted to evolve their format to better enable customers to navigate the store, to enhance customers’ perception of their expertise, to better utilize space and to improve their operational efficiency.

I selected the team: Jump Studios to review the creative, and red dot square, whose ground breaking real time simulations would allow us to view the creative and review the space utilization whilst being able to keep a reference of current best practice, and two manufacturers who could demonstrate that the solutions could be delivered cost effectively.

The proposals have been very well received and are now in build to open in January 2012.

Pets at Home
Pets at Home

‘I needed Dana to improve our store layout, to improve customer navigation and to improve and highlight customer’s perception of our in store expertise. She did it, she left it in the business and we’re implementing the proposals.’

Sally Hobson
Pets at Home
Customer & People Director

Pets at Home