‘We called on Dana to assist us in the development of a customer centric approach to store planning that is more scientific and data driven than our existing practices, which tend to be derived more through gut-feel.’
Food Merchandise Director
Following a Bain strategic review 7 projects were initiated (G3). One was to ensure stores were customer focussed.
Review available data to establish key shopping missions.
Develop store layouts that improve ease of shop for daily and weekly items.
4 shopping missions were identified.
Customer research was commissioned which validated these shopping missions.
Review of sales enabled space to be re - balanced which improved ease of shop for daily and weekly items.
Future stores were planned on these findings.
Contact: Dana Armstrong, Tel: +44 0 77 10 58 62 21
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