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Thornton's Close Window

‘Dana made us think outside the box. She stretched and challenged us and kept us us on track - we started late but opened early! Creatively she is superb, organisationally she is excellent, and her focus on cost enabled us to deliver under budget’

Peter Burdon
Thornton's
CEO
Thornton's

The Brief:

  • To develop and implement a new customer proposition to expand the customer base and increase frequency and spend.

The Results:

  • Customer numbers grew.


  • Store disruption reduced by 70% and capital cost reduced by 45%.


  • Average spend in growth.
Thornton's