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Thornton's Close Window

‘Dana made us think outside the box. She stretched and challenged us and kept us us on track - we started late but opened early! Creatively she is superb, organisationally she is excellent, and her focus on cost enabled us to deliver under budget’

Peter Burdon

The Brief:

  • To develop and implement a new customer proposition to expand the customer base and increase frequency and spend.

The Results:

  • Customer numbers grew.

  • Store disruption reduced by 70% and capital cost reduced by 45%.

  • Average spend in growth.