- What should the offer and service level be for a small department store?
- Define the range, the adjacencies and look & feel with minimal capital and revenue expenditure.
- Research found that customers found the store more inspiring and easier to shop.
- Space mix between fashion and hard goods was
re-balanced, increasing fashion by 14%.
- Fashion sales up 40%, outperforming
its peer group 23%.
- ‘Famous For’ areas:
Kids: sales increased 48%
Baby: sales up 84%, outperforming
its peer group by 80%.