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‘Dana is the best kept secret in retail’
Richard Baker
Operating Partner, Advent International

Dana has extensive marketing, innovation and brand development experience and her career includes Board positions with two of the UK's leading retailers - ASDA and Boots the Chemist.

With a rare blend of commercial and creative skills Dana has focused throughout her career on delivering great customer experiences, with an excellent record of delivering results. 

She founded her own consultancy in 2000, since when it has assisted retailers globally to develop and enhance their customer’s experience.

Dana Armstrong  
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